Ashima Gupta
Fractional Chief Of Staff
GTM Strategy | Product-led Growth | Customer Experience
Namaste! Hello!
I'm a Product Marketing and Growth professional with 10 years of experience across consumer tech, B2B SaaS, D2C, and e-commerce.At Swiggy’s CEO’s Office, I led go-to-market programs that launched three new service categories, contributed to a 20% uplift in order frequency in key cohorts, and created GTM playbooks for strategic city expansions.Earlier at Amuse Labs, I helped triple enterprise SaaS revenue by refining ICPs, tailoring positioning for distinct buyer segments, and building a community and partnership-led expansion strategy.
I collaborate with founders & teams to:
Launch new products and features with clarity - from GTM strategy and positioning to execution plans grounded in ICPs, north-star metrics, sales readiness and program gantts.
Solve for sustainable growth - tackling adoption, engagement, retention, and customer experience challenges with a full-funnel mindset.
Bring structure and thought partnership - helping early-stage teams scale with internal discipline, strategic focus, and a bias for clarity.
Growth, to me, is not just about acquiring more users. It’s about building systems across the funnel - not just hitting escape velocity, but staying in orbit.I bring a First-principles approach to every project. I don’t claim to have all the answers, but I know how to ask the right questions, dive deep, and find them.I care deeply about the work, and I bring my authentic self to every team I join.
If you're building something & would like a grounded, strategic partner to help unlock clarity and momentum - I’d love to hear from you.
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Contact Me
"Escape competition through authenticity"
- Naval Ravikant
Nook Coworking, 2nd Floor
One JLT, Jumeirah Lake Towers,
Dubai[email protected]